Capturing the Unwritten DNA of SMEs

Adaptive conversational intelligence that transforms tacit expertise into a living operational model.

Explore AIBO

Strategic Knowledge Gap

SME owners are overwhelmed by operational noise. Vital business heuristics, client history, and critical workflows exist solely in the heads of a few key people.

Fragmented Communication

01. Communication Fragmentation

Information re-entered, re-sent and chased across disconnected channels with no single source of truth.

"..." — Legal Practice
System Bridging

02. Manual System Bridging

Multiple legacy systems that don’t talk to each other. The gap is filled by a person.

"..." — Estate Agent
Operating Infrastructure

03. Stuck in the Wrong Gear

Volume and complexity have grown. The operating infrastructure hasn’t kept pace.

"So much of the day is reacting... instead of the proactive work..." — Estate Agent
Dependency

04. Owner Dependency

Critical operational knowledge held in one or two heads. Undocumented, undelegated, a structural single point of failure.

"My role is called Strategy Officer, which I think means pick up the pieces." — Hotelier

The Active Elicitation System

A single, integrated workflow translating mental habits into operational assets. Designed for time-poor SME operators with zero documentation required on the go.

Owner talking to AI representation on phone
01

Elicit

Adaptive conversational voice sprints interview the owner on the go, detecting gaps and vulnerabilities.

Build Phase
02

Build

Translates loose speech heuristics into a structured, queryable business model—generating the explicit knowledge graph.

Engage Phase
03

Engage

Owners engage with their dynamic model to design safe AI pilots, seamlessly onboard staff, and confidently evaluate pitches.

Technical & Commercial Roadmap

A disciplined build partnering with SME operators to bridge the operational gap.

Year 1

Scoping & Prototyping

Alignment, technical design, interactive prototyping, functional module integration, and alpha/beta release deployment with pilot users.

Year 2

CI/CD & Revenue Scale

Feature iteration based on usage data, continuous deployment cycles, onboarding early adopters, and achieving commercial scale with robust platform stability.

Technical Roadmap Planning

The Foundation Team

Combining commercial scale with specialized applied AI architecture.

Ruth Purcell

Ruth Purcell

CEO / COMMERCIAL LEAD

25+ years of scaling commercial operations. Meta Alumni Senior Client Partner; GM at Avid Gaming. Managed 400% revenue scale programs.

Sean McMahon

Sean McMahon

CTO / APPLIED AI SPECIALIST

MSc, MEng, BEng. Machine learning developer. Managed clinical neural-network validation architecture projects with the Nimbus Research Centre.